Don’t just sneak by. Stand out from the crowd. With the new Reebok ZOKU RUNNER ULTK DAY-GLO, you’ll have people doing double takes in no time. Reebok meets DayGlo Color in a neon take on the classic ZOKU RUNNER lifestyle shoe.
Staying true to the name, the ZOKU RUNNER ULTK DAY-GLO features sock-like ULTRAKNIT upper and DMX foam for superior cushioning, but with one noticeable difference: DayGlo Ezentus “EZ™ ” formaldehyde-free pigment. Fueled by three of THE original DAY-GLO® colors, Aurora Pink®, Blaze Orange™, and Saturn Yellow®, these kicks brighten each step for a better, bolder you.
With DayGlo, It’s Color. Only Better.™
Meeting the demand to provide a safer colorant alternative for businesses and consumers alike, DayGlo Color Corp. created Ezentus™, a new and innovative formaldehyde-free pigment.
Unlike some fluorescent pigments, Ezentus™ is based on new cutting-edge polymer technology for a final product that’s free of formaldehyde and other potentially harmful chemicals. Known simply as “EZ™,” these pigments are migration free, with improved thermal stability and superior lightfastness compared to older formaldehyde-based pigments.
DayGlo Color leads the fight in bringing innovative and safe fluorescent pigment choices with the same performance and brightness users have trusted for over seventy years.
Bob Switzer, a pre-med student at the University of California, spent the summer of 1933 working at a tomato quality control laboratory in Berkeley, California, until an accident occurred. Spending the next few months in a darkened room to recover, Bob and his brother Joe began playing with fluorescence under black light and discovered a shared new passion. In 1934, the Switzer Brothers founded the Fluor-S-Art Co. to continue to develop their paints for advertising displays. Eventually their search for new applications of their fluorescent paints led them to Cleveland, Ohio, to partner with Continental Lithograph, a subsidiary of Warner Brothers Pictures.
Come 1946, the Switzer Brothers ended their agreements with Continental Lithograph and founded Switzer Brothers, Inc. (now known as DayGlo Color Corp.) to expand their research to improve their daylight fluorescent pigments. The use of fluorescent pigments continued to grow through the 1960s and reached peak popularity in 1980s pop culture. Psychedelic posters, clothing, toys and accessories- DayGlo fluorescent colors began to invade everyday life. Today sportswear and safety apparel continue to use bright DayGlo pigments to promote individual style and safety, making it no surprise why DayGlo and Reebok caught each other’s eye.
Dedicating hours of research and funding to improve their pigments, DayGlo Color Corp. pushed itself to the top as a leader in fluorescent materials. As consumer health and safety concerns increased, a team of DayGlo scientist searched for a way to remove formaldehyde from the manufacturing process. With the creation of Ezentus™, known simply as “EZ™” DayGlo Color could offer shoe and clothing industries with a formaldehyde-free pigment without sacrificing style and creativity. Teaming up with Reebok and our Ezentus™ pigment, the brightly colored Reebok ZOKU RUNNER was born.