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Discover your brand's true potential.

Bold. Fresh. Premium. Sophisticated. Luxurious. Playful.


As a designer or brand owner, use DayGlo fluorescent pigments to enhance your brand's appeal and visibility.

Color evokes emotions and connects consumers with your products from the first moment of truth to everyday use. With DayGlo, brand owners and designers can achieve new dimensions for product design to increase brand-sales across consumer touch points. Bring products and packages to life with bold or subtle color accents. Refresh products with minimal investment. Build or enhance your brand identity, and ensure color consistency across multiple product lines.



Brand Action Team

DayGlo's Brand Action Team works with designers, brands, and their suppliers in the design and development of products, packaging, in-store marketing, coupons, online promotions, and any area that helps build brands.

Design Center

Experience a world of color in DayGlo's new Design Center. Give colors a boost or make them glow with the new interactive designers tool.

Color Effects

From shimmering pearlescent to glow-in-the-dark and bright fluorescent to heat reactive colors, we create fresh and exciting color effects that engage, inspire, and motivate.

Markets and Applications

Our complete color solutions work across markets and applications for attention-getting results.

Color Studies

DayGlo has partnered with some of the top research and academic institutions to study color - see the latest studies here.

Frequently Asked Questions

Have a question about DayGlo's products and services? We've put together a set of questions we're asked most frequently by designers, customers and even color enthusiasts.


Latest News


DayGlo Annual Calendar Time!

Submissions Due 11-17-17  Read More


DayGlo Color and Reebok Partner to Release ZOKU RUNNER ULTK DAY-GLO®

DayGlo Color Corp. has announced a partnership with Reebok to release the ZOKU RUNNER ULTK DAY-GLO®, a neon spin on the classic Reebok ZOKU RUNNER lifestyle shoe.  Read More



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