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Markets and Applications

Our complete color and special effects solutions work across markets and applications for attention-getting results.


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Graphic Arts

Create brand-building campaigns that span marketing platforms using eye-catching color that is bold and powerful or soft and subtle. The demand for differentiated products is constantly growing and the simplest means to achieve this is with color.

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Plastics are used in almost every facet of our lives, and DayGlo has color effects for them all – from security and safety equipment to children’s toys and home goods to packaging that sells.

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Color is the easiest, fastest, and most affordable way to innovate. At DayGlo, we help brand managers and designers gain recognition and traction for their products and build strong, lasting brand identities.

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Paints and Coatings

Color affects us on a subconscious level. It sets the mood, stirs our desires, and builds an emotional bond. DayGlo colors connect with your customers and associate them with your brand – engaging them and inspiring them to make the right purchase.

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Cosmetics and Personal Care

Look to DayGlo for bronzers that illuminate, lipsticks that shine, or eye shadows that shimmer. Create makeup in colors that naturally enhance or dramatically transform – but always make features stand out!

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Consumer Products

Products get noticed when DayGlo colorants are used. Our colors are always distinct, unique and memorable – take advantage of or get inspired by our vast palette to create new products or expand current product lines.

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Food and Beverage

DayGlo goes anywhere. Our diversified color solutions can be used in nearly all packaging formats for food and beverage such as shrink labels, plastic bottles, paperboard, flexible films and containers.

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Safety and Security

DayGlo fluorescents and NightGlo, glow-in-the-dark pigments are the workhorses of security and safety in any setting.

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Textiles and Apparel

From disco to punk rock and beyond, DayGlo colors have long been used in clothing and textiles, whether as the latest color fashion or as a means to express your individuality.


Latest News


DayGlo Annual Calendar Time!

Submissions Due 11-17-17  Read More


DayGlo Color and Reebok Partner to Release ZOKU RUNNER ULTK DAY-GLO®

DayGlo Color Corp. has announced a partnership with Reebok to release the ZOKU RUNNER ULTK DAY-GLO®, a neon spin on the classic Reebok ZOKU RUNNER lifestyle shoe.  Read More



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