Our New Brand Identity

Changing Experiences by Controlling Color

As we move forward into the future, increasing our commitment to our customers through strategic sourcing, streamlined production and new customer service tools, we are also refreshing the look and feel of our brand.

Our new brandmark expresses the sophisticated art and science behind color (fluorescent pigments). In the expert hands of DayGlo, color is used purposefully and powerfully for undeniable impact and awe-inspiring shifts in perception.

The Color Burst symbolizes the dynamic science of fluorescent color through the activation of photons (grounded, excited, released) in a precise, engineered style. Its dynamic energy captures how our color is a catalyst to inspire and create new possibilities.

Our color changes everything products, experiences and materials into the most unforgettable, must-see and must-have. That s why there s nothing like DayGlo. We look on the bright side every day with vivid imaginations to rethink how color can excite and enhance our lives with breakthroughs for brands and businesses. We are the catalyst for color expression. Shaping it, shifting it, illuminating the unseen. And although we think outside the lines, our endless dedication to the highest precision and world-class quality never fades. That s why we glow with pride every day as the inventors and innovators of the brightest, boldest color on the planet.

Questions? Reach out here: https://www.dayglo.com/contact-us/